Ipsos MRBI has a long association with numerous clients in the transport and travel industry, conducting research on behalf of companies operating in both the public and private sectors. Travel habits and transport behaviour continues to evolve, and with the focus now on sustainable and smarter travel, the need for innovation, investment and research in this sector has never been greater.
From exploratory impact surveys through to capturing passenger opinions and attitudes, Ipsos MRBI can accommodate all research requirements and address every research issue.
Our strength lies in our experience conducting complex travel studies which involve the innovative use of technology, a highly skilled interviewing team experienced in travel and transport research, and the adoption of imaginative and flexible approaches to capturing the opinions of diverse audiences, whether commuters, overseas travellers or the general public.
Our project expertise ranges from customer satisfaction studies (local and international), general attitude surveys on a wide range of pertinent issues (such as road safety, travel insurance), passenger dwell and flow programmes, integrated ticketing and on-site airport and port passenger studies. We have also conducted extensive brand image and positioning research on behalf of a number of transport clients, and indeed, tourism organisations.
For more information on travel and transport within Ipsos MRBI, please contact Louise Soye at Turn on JavaScript!.
