Tourism research has been a key ingredient in Ipsos MRBI’s success. Both the volume and variety of research we undertake has provided us with the opportunity to become experts in this area and to gain an in-depth understanding of the tourism sector from the perspective of both visitors to Ireland and service providers based in Ireland.
We work with all of the key stakeholders in this sector, including hotel groups, tourism development authorities (both Irish and international), cultural institutions and transport providers. The various groups of interest we interview include domestic tourists, international tourists, business tourists and conference/event organisers.
As part of the Ipsos Group, we have access to a global network of colleagues when carrying out international studies among tourists, travel agents and travel organisations.
Key to our approach to tourism research is our ability to think laterally and employ innovative techniques to reach the relevant target markets, who may be scattered throughout the world, and require different language or means of contact to accurately reflect their views.
Should you have any further queries regarding tourism research please contact Aisling Corcoran at Turn on JavaScript! or Michelle Conlan at Turn on JavaScript!.
