The world of telecoms research, like the world of telecoms, has undergone massive change in the past decade. Many communications technologies have reached saturation, while others are still in the early stages of adoption, requiring telecoms companies and brands to be both efficient and visionary to meet the needs of consumers. Furthermore, devices are constantly evolving and increased functionality means convergence is accelerating, making it difficult to build a telecoms segmentation model that is not immediately obsolete.
Over the past 10 years, Ipsos MRBI has emerged as the most experienced telecoms research agency in Ireland, having conducted more than 400 projects in this very dynamic sector.
Ipsos MRBI has developed a particular competency in loyalty research, with more than 50,000 interviews conducted with telecoms customers of every type, from fixed line to mobile, to mobile broadband, from personal user to SME to corporate, and from end user to key account contact to decision maker.
In addition to customer satisfaction studies, Ipsos MRBI has extensive experience researching right across the product lifecycle, from new product development, packaging and plan optimisation, product trials, through to the testing of advertising concepts, measuring brand and advertising, and finally monitoring customer satisfaction.
For more information on telecoms research within Ipsos MRBI, please contact Damian Loscher at Turn on JavaScript!.
