Ipsos MRBI is firmly committed to delivering the highest quality solutions to meet our client’s marketing and research needs.
We offer the full range of qualitative and quantitative research services to meet even the most complex requirements.
Regardless of the research approach employed, our commitment to quality underpins every project we undertake.
Ipsos MRBI conducts a fortnightly telephone omnibus survey of the adult population – Omnipoll – which produces research findings within 4 days of fieldwork completion.
Omnipoll accesses a fresh sample of 1,000 adults aged 15 years+ every two weeks.
The benefits of omnibus research include:
- Cost Efficiency: Because each client shares the overhead costs associated with every survey, the cost of inclusion is affordable. Questions are costed individually so you only pay for the questions you want.
- Robust Sample: Each survey accesses 1,000 adults per wave, which enables participating clients to yield a very robust and fully representative sample of the population.
- Fast Turnaround: Results are available quickly after fieldwork completion. Interim topline data can be provided instantly at any time during fieldwork.
- Reputation: Omnipoll was the first CATI (Phone) omnibus to be launched in Ireland. Since its inception, we have conducted over 100,000 interviews with the general public.
- Quality: Omnipoll has stringent demographic controls to ensure a truly representative sample of the population is reached. We also interview using both mobile and landline telephone numbers to access mobile only households.
For our latest Omnipoll schedule for 2011, please click here.
Ipsos MRBI has a dedicated qualitative team driven by a passion to understand why people behave in particular ways and respond differently to brands, products or services. Our team has the ability to think holistically and strategically, while blending the big picture with a grasp of the detail. Every project is approached using creativity and innovation, so that the best methodology or techniques are used to arrive at the understanding necessary for clients to make the right business decisions.
Ipsos MRBI’s qualitative team is perhaps unique in that we specialise in both consumer and business arenas; this means we are as comfortable working with consumers (evaluating their attitudes towards a specific category or campaign), as we are interviewing senior business customers to develop internal change strategies for companies or better ways of doing business.
Being plugged into the Ipsos MRBI bank of knowledge and expertise on how the nation’s wider social attitudes, media consumption and business structures are evolving, means we are uniquely placed to understand the how’s and why’s of a changing society. Ipsos’ commitment to qualitative research globally means we also link into a truly superb Ipsos qualitative network worldwide.
We employ a wide range of qualitative research techniques, including:
- Consumer focus groups
- In-depth interviews
- Specialist business/professional groups (including GP’s, IT decision makers, small business owners, etc.)
- In-depth interviews with hard-to-reach respondents (including hospital consultants, heads of Government departments, CEO’s, sports professionals, journalists)
- Internal management facilitation sessions
- Client workshops
- In-store accompanied shops/observations
