Ipsos MRBI conducts a fortnightly telephone omnibus survey of the adult population – Omnipoll – which produces research findings within 4 days of fieldwork completion.
Omnipoll accesses a fresh sample of 1,000 adults aged 15 years+ every two weeks.
The benefits of omnibus research include:
- Cost Efficiency: Because each client shares the overhead costs associated with every survey, the cost of inclusion is affordable. Questions are costed individually so you only pay for the questions you want.
- Robust Sample: Each survey accesses 1,000 adults per wave, which enables participating clients to yield a very robust and fully representative sample of the population.
- Fast Turnaround: Results are available quickly after fieldwork completion. Interim topline data can be provided instantly at any time during fieldwork.
- Reputation: Omnipoll was the first CATI (Phone) omnibus to be launched in Ireland. Since its inception, we have conducted over 100,000 interviews with the general public.
- Quality: Omnipoll has stringent demographic controls to ensure a truly representative sample of the population is reached. We also interview using both mobile and landline telephone numbers to access mobile only households.
For our latest Omnipoll schedule for 2012, please click here.
