Ipsos MRBI, supported at a global level by Ipsos MediaCT, is a leader in research solutions for companies in the fast-moving and converging media, content and technology space.
As people watch, listen to, read, search for, share and create content across a growing range of traditional and digital platforms, we help clients to:
-
Measure their audiences
-
Analyse audience data
-
Understand changing media and technology usage
-
Evaluate new and existing content
-
Evaluate the strength of brands in a competitive context
-
Test new ideas, new products and services, including pricing strategies and product design.
We work with companies in the media, entertainment and technology areas. Our tools embrace traditional research approaches, but more recently together with our clients we are exploring new ways of researching, adopting new technologies, building audience communities and generally working more collaboratively to keep our research solutions relevant in what is a very dynamic sector.
Specifically Ipsos MRBI holds the contract for the radio audience measurement survey in Ireland. This survey contacts 15,000+ individuals across the country each year and delivers key programming and sales data to the radio industry. We also have a presence in the outdoor media market, providing audience awareness data on a continuous basis to the PML group of companies.
For more information on media research within Ipsos MRBI, please contact Damian Loscher at Turn on JavaScript! or Karen Hall at Turn on JavaScript!.
