Ipsos MRBI has extensive experience in conducting research within the automotive sector in Ireland. We undertake research on behalf of a wide range of automotive clients covering a variety of topics and customer types.
The research that Ipsos MRBI conducts in the sector spans customer satisfaction, brand image and awareness research, advertising and sponsorship research and mystery shopping. We work with a number of large international brands and amongst interest groups including new passenger car and commercial vehicles purchasers, aftersales passenger car and commercial vehicle customers and car drivers in general.
Our specialism lies in customer satisfaction studies, and our team of very experienced interviewers – both face-to-face and telephone – have conducted more than 50,000 customer interviews in the past three years alone. Our approach goes beyond simple data collection. It is our policy on all customer satisfaction research to feedback any issues or comments made by customers to our clients, so that they may action these comments, and in so doing, strengthen their relationship with their customers.
At Ipsos MRBI we take a holistic approach to mystery shopping, acknowledging that customer satisfaction and experience is vital to ensuring that customers return to a dealership. We maintain a panel of mystery shoppers, who work across both passenger and commercial vehicle sectors, and new shoppers are added and trained extensively to meet the specific needs of our clients.
In addition to working with manufacturers and dealers, we conduct a number of attitudinal studies in the transport area, from evaluating attitudes to road safety to gauging reaction to changes in working directives for hauliers.
Should you have any further queries regarding automotive research please contact Aisling Corcoran at Turn on JavaScript!
From day-to-day personal banking through to corporate and investment markets, Ipsos MRBI has experience in delivering insights throughout the financial services industry. These are built not only from working with a variety of financial clients but also through monitoring wider market, economic and regulatory developments and evaluating their impact on the financial services market.
Our in-depth understanding of all types of financial audiences and markets ensures that our approach is suited to each particular scenario; we can design the appropriate solution to any research challenge.
Our complete understanding of financial consumers comes from years of studying their relationships with financial providers, their reactions to product development and marketing, as well as the impact of regulatory developments on how they manage their finances. Our experience in working with financial consumers ranges from ongoing trackers of satisfaction and loyalty to qualitative evaluations of tactical advertising campaigns.
We also work extensively across SME and corporate banking markets and have worked with a wide variety of providers helping them to improve customer relationships and retention, as well as developing acquisition strategies. Our experience includes both Irish and international research across markets such as day-to-day banking, asset finance and treasury services.
In addition to research amongst end-customers we have also worked with financial providers to help them understand other audiences such as employees, intermediaries and other key stakeholders.
For more information on financial research within Ipsos MRBI, please contact Kieran O’Leary @ Turn on JavaScript!.
Ipsos MRBI is a leading player in the Irish healthcare research sector, providing a range of research services to pharmaceutical companies and other health organisations. Our personnel have a depth of knowledge and experience in public and private healthcare research, offering local expertise as well as the ability to link in with the global Ipsos network which provides research solutions to healthcare clients around the world.
We conduct both qualitative and quantitative research with a variety of stakeholders and customers, providing a range of syndicated and customised services to meet the specific needs of our clients. With any research project, our ultimate aim is to provide strategic recommendations and action-oriented findings for our clients, while maintaining the highest quality standards throughout (including adverse-event reporting).
Pharmaceutical Sector
Our experience with Irish pharmaceutical companies covers the full spectrum of therapeutic areas. We provide a range of market research services across both qualitative (in-depth interviews, focus groups, facilitated workshops, advisory boards) and quantitative (CATI - Computer Assisted Telephone Interviewing, face-to-face, self-completion and online surveys) methodologies. As well as a panel of Irish GPs, we cover all other medical audiences, including opinion leaders, payers, senior consultants/specialists, registrars, nurses, carers, sales representatives and other healthcare professionals. Among the research services offered are usage & attitude studies, DFUs and message recall, pre and post-launch research, product development and concept testing.
Pharmacy Panel
Since 2008, we have been running Ireland’s first syndicated panel of 200+ pharmacists that provides valuable information to Irish pharmaceutical organisations on a monthly basis regarding stocking patterns of nominated drugs in their outlet. It also assists clients in obtaining a greater understanding of the impact of parallel imports coming into Ireland.
Public Health
The Ipsos MRBI name is synonymous with polling in Ireland, providing reassurance to respondents when participating in our studies. We conduct research with various consumers, patients and the general public on social issues such as disease awareness and corporate reputation. Our works includes published research for the Health Service Executive, Department of Health & Children, the Office of Tobacco Control and the National Advisory Committee on Drugs. We have also conducted internal staff surveys for a number of Irish hospitals.
For more information on healthcare research within Ipsos MRBI, please contact Tarik Laher – Turn on JavaScript! or Niall McCaffrey – Turn on JavaScript!
Since 1962 Ipsos MRBI has been conducting polling and policy research on behalf of a wide range of public sector and media organisations, tracking the development of Irish Society over a period of almost 50 years.
In 1982, Ipsos MRBI began political and social polling on behalf of the Irish Times, and has since polled on behalf of a number of respected Irish media organisations including RTE, TG4 and RNG. Survey research focussing on political and social issues is a core part of our business. Our reputation in this area of research is founded on the construction of independent, robust studies designed to elicit the opinions of specific, and often difficult to reach, populations.
Our policy research experience is deep and varied, covering a range of issues from the smoking ban legislation, drug use, smoking attitudes and prevalence in society, and teenage alcohol use, to public attitudes towards disability and physical activity among older people.
In acknowledgement of our long history of conducting polling and policy research, Ipsos were contracted in 2009 to conduct the largest social research study of its kind in Ireland, the Irish Longitudinal Study on Aging, involving 10,000 interviews with adults aged 50 years and over.
Ipsos MRBI also holds the contract for all social research, both quantitative and qualitative, on behalf of the EU.
For more information on polling and policy research within Ipsos MRBI, please contact Damian Loscher at Turn on JavaScript!.
The world of telecoms research, like the world of telecoms, has undergone massive change in the past decade. Many communications technologies have reached saturation, while others are still in the early stages of adoption, requiring telecoms companies and brands to be both efficient and visionary to meet the needs of consumers. Furthermore, devices are constantly evolving and increased functionality means convergence is accelerating, making it difficult to build a telecoms segmentation model that is not immediately obsolete.
Over the past 10 years, Ipsos MRBI has emerged as the most experienced telecoms research agency in Ireland, having conducted more than 400 projects in this very dynamic sector.
Ipsos MRBI has developed a particular competency in loyalty research, with more than 50,000 interviews conducted with telecoms customers of every type, from fixed line to mobile, to mobile broadband, from personal user to SME to corporate, and from end user to key account contact to decision maker.
In addition to customer satisfaction studies, Ipsos MRBI has extensive experience researching right across the product lifecycle, from new product development, packaging and plan optimisation, product trials, through to the testing of advertising concepts, measuring brand and advertising, and finally monitoring customer satisfaction.
For more information on telecoms research within Ipsos MRBI, please contact Damian Loscher at Turn on JavaScript!.
Tourism research has been a key ingredient in Ipsos MRBI’s success. Both the volume and variety of research we undertake has provided us with the opportunity to become experts in this area and to gain an in-depth understanding of the tourism sector from the perspective of both visitors to Ireland and service providers based in Ireland.
We work with all of the key stakeholders in this sector, including hotel groups, tourism development authorities (both Irish and international), cultural institutions and transport providers. The various groups of interest we interview include domestic tourists, international tourists, business tourists and conference/event organisers.
As part of the Ipsos Group, we have access to a global network of colleagues when carrying out international studies among tourists, travel agents and travel organisations.
Key to our approach to tourism research is our ability to think laterally and employ innovative techniques to reach the relevant target markets, who may be scattered throughout the world, and require different language or means of contact to accurately reflect their views.
Should you have any further queries regarding tourism research please contact Aisling Corcoran at Turn on JavaScript! or Michelle Conlan at Turn on JavaScript!.
Ipsos MRBI has a long association with numerous clients in the transport and travel industry, conducting research on behalf of companies operating in both the public and private sectors. Travel habits and transport behaviour continues to evolve, and with the focus now on sustainable and smarter travel, the need for innovation, investment and research in this sector has never been greater.
From exploratory impact surveys through to capturing passenger opinions and attitudes, Ipsos MRBI can accommodate all research requirements and address every research issue.
Our strength lies in our experience conducting complex travel studies which involve the innovative use of technology, a highly skilled interviewing team experienced in travel and transport research, and the adoption of imaginative and flexible approaches to capturing the opinions of diverse audiences, whether commuters, overseas travellers or the general public.
Our project expertise ranges from customer satisfaction studies (local and international), general attitude surveys on a wide range of pertinent issues (such as road safety, travel insurance), passenger dwell and flow programmes, integrated ticketing and on-site airport and port passenger studies. We have also conducted extensive brand image and positioning research on behalf of a number of transport clients, and indeed, tourism organisations.
For more information on travel and transport within Ipsos MRBI, please contact Louise Soye at Turn on JavaScript!.
Ipsos MRBI, supported at a global level by Ipsos MediaCT, is a leader in research solutions for companies in the fast-moving and converging media, content and technology space.
As people watch, listen to, read, search for, share and create content across a growing range of traditional and digital platforms, we help clients to:
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Measure their audiences
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Analyse audience data
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Understand changing media and technology usage
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Evaluate new and existing content
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Evaluate the strength of brands in a competitive context
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Test new ideas, new products and services, including pricing strategies and product design.
We work with companies in the media, entertainment and technology areas. Our tools embrace traditional research approaches, but more recently together with our clients we are exploring new ways of researching, adopting new technologies, building audience communities and generally working more collaboratively to keep our research solutions relevant in what is a very dynamic sector.
Specifically Ipsos MRBI holds the contract for the radio audience measurement survey in Ireland. This survey contacts 15,000+ individuals across the country each year and delivers key programming and sales data to the radio industry. We also have a presence in the outdoor media market, providing audience awareness data on a continuous basis to the PML group of companies.
For more information on media research within Ipsos MRBI, please contact Damian Loscher at Turn on JavaScript! or Karen Hall at Turn on JavaScript!.
