Ipsos MRBI is a leading player in the Irish healthcare research sector, providing a range of research services to pharmaceutical companies and other health organisations. Our personnel have a depth of knowledge and experience in public and private healthcare research, offering local expertise as well as the ability to link in with the global Ipsos network which provides research solutions to healthcare clients around the world.
We conduct both qualitative and quantitative research with a variety of stakeholders and customers, providing a range of syndicated and customised services to meet the specific needs of our clients. With any research project, our ultimate aim is to provide strategic recommendations and action-oriented findings for our clients, while maintaining the highest quality standards throughout (including adverse-event reporting).
Pharmaceutical Sector
Our experience with Irish pharmaceutical companies covers the full spectrum of therapeutic areas. We provide a range of market research services across both qualitative (in-depth interviews, focus groups, facilitated workshops, advisory boards) and quantitative (CATI - Computer Assisted Telephone Interviewing, face-to-face, self-completion and online surveys) methodologies. As well as a panel of Irish GPs, we cover all other medical audiences, including opinion leaders, payers, senior consultants/specialists, registrars, nurses, carers, sales representatives and other healthcare professionals. Among the research services offered are usage & attitude studies, DFUs and message recall, pre and post-launch research, product development and concept testing.
Pharmacy Panel
Since 2008, we have been running Ireland’s first syndicated panel of 200+ pharmacists that provides valuable information to Irish pharmaceutical organisations on a monthly basis regarding stocking patterns of nominated drugs in their outlet. It also assists clients in obtaining a greater understanding of the impact of parallel imports coming into Ireland.
Public Health
The Ipsos MRBI name is synonymous with polling in Ireland, providing reassurance to respondents when participating in our studies. We conduct research with various consumers, patients and the general public on social issues such as disease awareness and corporate reputation. Our works includes published research for the Health Service Executive, Department of Health & Children, the Office of Tobacco Control and the National Advisory Committee on Drugs. We have also conducted internal staff surveys for a number of Irish hospitals.
For more information on healthcare research within Ipsos MRBI, please contact Tarik Laher – Turn on JavaScript! or Niall McCaffrey – Turn on JavaScript!
