From day-to-day personal banking through to corporate and investment markets, Ipsos MRBI has experience in delivering insights throughout the financial services industry. These are built not only from working with a variety of financial clients but also through monitoring wider market, economic and regulatory developments and evaluating their impact on the financial services market.
Our in-depth understanding of all types of financial audiences and markets ensures that our approach is suited to each particular scenario; we can design the appropriate solution to any research challenge.
Our complete understanding of financial consumers comes from years of studying their relationships with financial providers, their reactions to product development and marketing, as well as the impact of regulatory developments on how they manage their finances. Our experience in working with financial consumers ranges from ongoing trackers of satisfaction and loyalty to qualitative evaluations of tactical advertising campaigns.
We also work extensively across SME and corporate banking markets and have worked with a wide variety of providers helping them to improve customer relationships and retention, as well as developing acquisition strategies. Our experience includes both Irish and international research across markets such as day-to-day banking, asset finance and treasury services.
In addition to research amongst end-customers we have also worked with financial providers to help them understand other audiences such as employees, intermediaries and other key stakeholders.
For more information on financial research within Ipsos MRBI, please contact Kieran O’Leary @ Turn on JavaScript!.
