Face-to-face Interviewing

Face-to-face Interviewing

In-home interviewing is the bedrock of Ipsos MRBI.  We pride ourselves in particular on the sampling approach we adopt for door-to-door surveys; every survey is carried out to strictly controlled guidelines ensuring our samples are completely representative and not subject to respondent selection bias.

Of course, we have a team of highly experienced interviewers, most of who work exclusively for Ipsos MRBI.  Many of our interviews have worked with Ipsos MRBI for more than 20 years.

Nowhere is our reputation for exceptional face-to-face research best demonstrated than with the Irish Times/Ipsos MRBI series of political opinion polls, which have been running for nearly thirty years.  Ipsos MRBI has an unparalleled record for accurately reflecting and predicting election and referendum results over this period.