Ipsos MRBI has extensive experience in conducting research within the automotive sector in Ireland. We undertake research on behalf of a wide range of automotive clients covering a variety of topics and customer types.
The research that Ipsos MRBI conducts in the sector spans customer satisfaction, brand image and awareness research, advertising and sponsorship research and mystery shopping. We work with a number of large international brands and amongst interest groups including new passenger car and commercial vehicles purchasers, aftersales passenger car and commercial vehicle customers and car drivers in general.
Our specialism lies in customer satisfaction studies, and our team of very experienced interviewers – both face-to-face and telephone – have conducted more than 50,000 customer interviews in the past three years alone. Our approach goes beyond simple data collection. It is our policy on all customer satisfaction research to feedback any issues or comments made by customers to our clients, so that they may action these comments, and in so doing, strengthen their relationship with their customers.
At Ipsos MRBI we take a holistic approach to mystery shopping, acknowledging that customer satisfaction and experience is vital to ensuring that customers return to a dealership. We maintain a panel of mystery shoppers, who work across both passenger and commercial vehicle sectors, and new shoppers are added and trained extensively to meet the specific needs of our clients.
In addition to working with manufacturers and dealers, we conduct a number of attitudinal studies in the transport area, from evaluating attitudes to road safety to gauging reaction to changes in working directives for hauliers.
Should you have any further queries regarding automotive research please contact Aisling Corcoran at Turn on JavaScript!
